Corporate culture is deeply rooted in the feelings, thoughts, and actions of the people within the organisation. It results from the sum of the deeply anchored values and emotions of every individual in the company. Corporate culture also arises in non-orchestrated cooperation. The sum of the individual values in the organisation shapes the collective identity and the overall dominant identity characteristics shape the collective value system of a company. If the predominant part of the collective value system creates harmony, a sustainable corporate culture can emerge from it. Entrepreneurs are well advised to consciously and actively shape the value system within their company rather than leaving it to chance or the unguided forces within the organisation.
Learn more about this element and the other 21 elements of Enterneering®. ➤➤➤
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